Turquoise Holiday Company claims a 15% rise in online enquiries and brochure requests since its website was revamped in October.
The figure rose to a 25% year-on-year increase during the January peak selling period.
The digital strategy was created in conjunction with web specialist Tigerbay, including flexible content pages with plug-in display modules and site search functionality that can focus on location, accommodation and itinerary information pages.
Jackie Ferris, digital marketing manager with The Turquoise Holiday Company, said: “We are thrilled with our new website. It is much quicker and easier to use.
“The responsive design functionality is in keeping with the clean, fresh new look and feel of the website which also looks great on mobile and tablet.”
Tigerbay’s managing director, Carl Morgan, added: “The new Turquoise Holiday Company site is powered by the Tigerbay proprietary tour operator specific CMS.
“Marketing and selling specialist holidays requires a flexible platform, and a technology partner that understands the intricacies of the product and market.”