Marketing insight high on the agenda at Travel Technology Europe 2016

Marketing insight high on the agenda at Travel Technology Europe 2016

Next month’s Travel Technology Europe trade show in London has beefed up its sessions focussing on digital marketing to meet demand from visitors.

Show organisers said they saw a third of attendees last year were interested in advice on how to adapt their marketing campaigns to meet current trends in the market.

This year the two-day show will put on a stream of conference sessions under the ‘Promote’ heading supported by Econsultancy and Marketing Week.

These will focus on the link between the changing digital marketing landscape and its inevitable impact on an organisation’s overall business efficiency.

Leading experts from the travel and hospitality industry will deliver seven seminars that tackle the crucial role having the right marketing solutions can play in the face of evolving consumer behaviour.

Session topics vary from the importance of ensuring messages remain consistent across multiple platforms to the latest innovations in mobile marketing.

The themes that will be addressed include:

Wednesday 24 February

  • 10am: Not just a smaller screen: Is mobile a new cost or a new market?
  • 11.30am: Disruption, data & digital transformation: The key digital travel trends
  • 1pm: The age of multiple channels: can customers receive consistent messages?
  • 4pm: Keynote: How a leading tour op has transformed its business 

Thursday 25 February

  • 10am: Social channels want your money: should you give it to them?
  • 11.30am: The path to personalisation: Getting started, top tips & best practice
  • 1pm: Expert email marketing

Also new for 2016 attendees are being offered independent marketing advice in a clinic being run throughout the two-days by Econsultancy to seek tailored recommendations.

David Chapple, event director of TTE, said: “Over the last few years, the digital technology explosion has had a dramatic effect on the way people connect with each other and relate with brands. As a result, it’s never been more vital for businesses to ensure they’re up to speed on the latest trends that could impact their online and social marketing success.

“Attending TTE’s Promote sessions will ensure visitors leave with the practical tools to apply what they’ve learned to their individual company and refine their approach to keep them competitive.”

TTE will take place on February 24 and 25 at the Olympia Exhibition Centre in London and admission is free. To register visit: traveltechnologyeurope.com.

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