Italian operator ImperaTours is to use travel software firm Intuitive’s iVector booking system.
This will able the business to introduce a B2B platform, selling holidays in Italy to both Italian and international markets.
The iVector platform has also been used to create a direct-sell subsidiary called Get Your Sicily, which has received European funding for its launch.
Intuitive commercial director, Andy Keeley, said: “This new partnership demonstrates the success of the continued expansion of our tour operator capabilities.
“Seven out of our last 10 migrations onto iVector have come from the tour operator sector, both in the UK and overseas.”
ImperaTours’ project manager, András Simonfi, added: “We needed a state-of-the-art reservation platform which would be able to deliver outstanding results for both our B2B and B2C business offerings – and iVector definitely fits the bill.
“Being able to manage and sell our own inventory while expanding our offering via excellent supplier connections was key. What’s more, Intuitive is able to bring our business up-to-date with robust web technology so we’re really happy with our choice.”