Holiday Hypermarket has claimed an 84% rise in Boxing Day bookings despite a disappointing Christmas period for general high street shops.
Overall high street spending was down 4% year-on-year in December, according to recent information from the British Retail Consortium and industry analyst Springboard.
The data goes hand-in-hand with the findings from a study by KPMG and Ipsos, which found that 78% of consumers would spend their money on “experiences” rather than “things” such as clothing or electrical goods.
The report goes on to suggest that holidays in particular are a popular choice.
Tui-owned Holiday Hypermarket saw a peak in sales at 8pm on Monday, January 11, suggesting that the convenience of 24-hour online shopping makes consumers more likely to make a purchase.
This shows that consumers are becoming increasingly likely to book holidays online rather than spending money on the high street, according to the travel retailer.
Bookings were up 59% year-on-year on Blue Monday – the third Monday of January each year.
Marketing manager, Ian Crawford, said: “All of our customers have their own busy lives at home, and our holidays are there to provide a well-deserved break away from any stress.
“It’s important that we are able to revolve around our customers schedules – and our 24-hour online booking system makes that possible.
“A holiday doesn’t only provide some time away from the daily grind back home, but it can also make for some unforgettable memories with loved ones.
“It’s no wonder that people are choosing to spend their money on an experience rather than on items, the memories from a trip are likely to last much longer.”