Ryanair’s Business Plus fares are being made available for agents to book through the Amadeus system. The move to extend distribution comes as the low-fares carrier seeks to appeal to more business travellers.
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Ryanair’s Business Plus fares made available via Amadeus
Ryanair’s Business Plus fares are being made available for agents to book through the Amadeus system.
The move to extend distribution comes as the low-fares carrier seeks to appeal to more business travellers.
Amadeus saw a 16.3% rise in bookings for low-cost carriers by travel agencies in the first three quarters of last year over the same period in 2014.
More than 80 budget and hybrid carriers distribute their fares to agents through the system.
About 67% of business and first class bookings are done through an indirect channel, the technology company estimates.
Amadeus claims to be the only GDS with ‘light ticketing’ technology that allows travel agents to book flights with low-cost and hybrid carriers in the same way as they do with full-service carriers.
The move by Ryanair means that agents can book flights that automatically include all Business Plus services without any additional surcharge.
Business Plus fares include one free 20kg checked-in bag, free airport check in, a premium seat with extra legroom or a speedy exit, priority boarding and speedy airport security checks where they are available and flexible ticket changes without fees.
The airline’s head of corporate sales, Tim Howe Schroeder, said: “Business travellers have enough to think about when they are travelling.
“Our goal is to make the entire booking process and flight easier and more enjoyable, so that our business passengers can focus on what matters most to them – their business.”
Decius Valmorbida, distribution marketing vice president at Amadeus, added: “We are always focused on improving the travel experience. One of the ways we do this is to provide technology that helps airlines like Ryanair create more relevant and targeted offers for their travellers.
“We also have the largest travel agency network in the world; no other GDS can offer as much exposure to business clients as we do,” he claimed.
