Hotel data and analytics company SnapShot has appointed ex-Google Germany director Dr Stefan Tweraser its first chief executive.
SnapShot said the move is a “rare moment” for the hotel tech industry, “which has typically lacked the Silicon Valley-approach of ruthless efficiency and outstanding customer experience”.
Vincent Lai, chief financial officer at stakeholder Shiji Information Technology, said: “Stefan joining as chief executive will help fast-track the international growth of SnapShot and the expansion of the company’s scope of products.”
Tweraser studied business administration at the Vienna University of Economics and Business Administration, and was director of studies for marketing and sales at the Vienna University of Applied Sciences.
After working at McKinsey & Company and then Telekom Austria, Tweraser joined Google as country director for the DACH region in 2008.
Matt Brittin, president EMEA business, Google, said: “During his almost five years at Google, Stefan has been an instrumental driver of growth and development of our business in the DACH region as well as a respected member of the European management team. We wish him all the best for his new endeavours.”
SnapShot board member, Michael Levie, chief operating officer citizen M Hotels, added: “Stefan comes to Snapshot with tonnes of experience in the tech industry.
“His knowledge, as well as his leadership skills, will propel SnapShot’s growth and will provide valuable impetus for the hospitality industry in general.”
The recent €25 million euro funding from Shiji Networks is being used to help fuel the next phases of a project that “will ultimately help hoteliers use their data in a typical Silicon Valley end product way” – that is, “minimalist, powerful and useful”.
SnapShot management opened its new SnapShot Analytics Dashboard prototype to a limited number of hoteliers who request early access.
The platform includes key performance metrics, benchmarking, market rate data, website performance, TripAdvisor metrics and social media stats.