OTA Priceline.com has integrated with hotel distribution and business intelligence service provider eRevMax to offer faster connectivity.
The integration will help accommodation providers connected to the channel using eRevMax’s online distribution platforms – RateTiger, RTConnect and LIVE OS – to update inventory, availability and room rates in real-time.
Craig Schickler, pricelines.com’s hotel vice president, said: “Our partnership with eRevMax provides hotel properties with an easy to use interface to manage rates and inventory distributed through our sales channel.
“ERevMax’s robust distribution platform has changed the way hotels can cost-effectively manage multiple channels online. “This powerful and seamless integration will help our partners to significantly reduce time and tools they spend on managing rates.”
Brain Dass, chief operating officer, eRevMax, said: “This integration with priceline.com, one of the most popular OTAs in the world, will certainly improve our portfolio of offering a diverse range of distributors through the eRevMax Channel Ecosystem.
“This powerful and seamless integration will result in more efficient rate distribution, enhanced rate optimization and the streamlining of all connections.
“The data flow between the channel and hotels are immediately reflected on priceline.com platform in real-time and give it the opportunity to improve booking conversion, offer a wide range of products and increase revenues.”