Priceline.com has integrated with the SiteMinder channel manager giving hotels a new way to make their inventory available on the OTA’s apps and mobile sites.
Priceline.com’s vice president, hotel, Craig Schickler, said: “We’ve aligned with SiteMinder to offer our mutual hotel customers a cost-effective alternative to managing the distribution of their rooms through priceline.com.
“SiteMinder’s growth in capturing the needs of more than 20,000 hotel customers globally is impressive, and we attribute that very much to its industry leadership in providing hotels with technology that is accessible, reliable and fast.”
Fig Cakar, managing director of SiteMinder’s Americas region, said the deal offers hotels a more cost effective way to distribute rooms through Priceline.
He said: “Due to the low, flat fee involved in subscribing to SiteMinder’s Channel Manager, hotels now have the opportunity to keep their rates and availability updated in real-time on priceline.com without having to incur large costs for every transaction made.
“For the average-sized independent hotel that’s challenged with limited visibility and reach to potential guests online, this is a huge benefit.”
“Together, SiteMinder and priceline.com have the opportunity to harness all the lessons we have learned over the years, from the hundreds of integrations we have deployed between us, and provide a distribution model that’s sustainable and profitable for hotels.”