Customers of online travel agency sunshine.co.uk have helped raise more than £3,000 since last summer for a charity that helps seriously ill children.
The company expects further donations this month to take the amount raised over £4,000.
Ten per cent of customers booking holidays have opted in to donate and have so far raised £3,363.92 for the Rays of Sunshine charity.
The money raised by sunshine.co.uk customers has been used to send a five-year-old boy with a cancer of the lymphatic system wish to go to Disneyland Paris with his family and buy a set of bagpipes for an eight year old with cystic fibrosis and cerebral palsy.
Company managing director, Chris Clarkson, said: “Our customers have been even more generous than we’d hoped since we partnered with Rays of Sunshine at the end of summer last year and we can’t believe that they’ve already donated more than £3,000, an amount which we can see has already increased throughout January.
“As January is such a busy month for holiday bookings, we’re hoping to be able to provide Rays of Sunshine with our best donation amount yet at the end of January.
“The work that the charity does is phenomenal and we’re so happy that – through our customers – we’re able to be a part of the work the team does to brighten the lives of children who are very ill. The wishes our customers’ donations have helped to grant are simply fantastic.”
Jane Sharpe, chief executive of Rays of Sunshine, added: “We’ve been overwhelmed by the support of sunshine.co.uk’s customers who, to date, have donated over £3,000 and granted some very magical wishes.
“We’re absolutely thrilled to be working with Sunshine.co.uk and we look forward to bringing even more sunshine into seriously ill children’s lives this year.”