New mobile platform revealed by Jumeirah Group

Dubai-based luxury hotel company Jumeirah Group has launched a new version of its mobile platform. The upgrade offers the same ‘three-step booking flow’ found on the desktop site and allows a variety of bookings to be made in the same visit.

Dubai-based luxury hotel company Jumeirah Group has launched a new version of its mobile platform.

The upgrade offers the same ‘three-step booking flow’ found on the desktop site and allows a variety of bookings to be made in the same visit.

The site has been designed to maximise booking conversion and prevent abandoned cart journeys.

Ross McAuley, group vice president of brand, digital and loyalty, said: “Our guests are accessing the internet in a much wider range of ways than before.

“Tablets, laptops, gaming devices, watches and mobile devices are becoming increasingly popular as a way for visitors to find our brand online.”

Around half of all visitors to Jumeirah Group’s websites now use a mobile or tablet device.

Jumeirah claims that since the launch of its mobile website the bounce rate has reduced from 75% to 37%, while booking performance has “surpassed expectation”.

In December 2015, booked revenue increased 280% year-on-year on the existing mobile site.