Former Kuoni marketing director Naomi Wilkinson has been appointed marketing director B2C for dnata Travel.
Wilkinson replaces Elliott Pritchard, who was chief marketing officer at Travel Republic for four years.
Having joined on December 7, Wilkinson will be responsible for coordinating the marketing strategy for Travel Republic, Travelbag, Sunmaster and Netflights.
She will be based in Travel Republic’s Kingston-Upon-Thames office.
Wilkinson has 20 years’ experience in acquisition and retention strategies for travel brands and marketing agencies.
She launched social media at Kuoni, along with industry firsts of augmented reality and digital re-targeting.
Wilkinson led the marketing launch of 30 Kuoni stores in six years, and worked closely with John Lewis on joint marketing.
“She is recognised for her creative, innovative and seamless omni-channel marketing across online; offline; retail; trade; CRM and social,” said Travel Republic in a statement.