Lowcost Beds is to go ‘back to its origins’ in 2016 placing a focus on key European beach destinations and specifically premium all-inclusive product.
Addressing guests at this year’s Lowcost and A2Btransfers Christmas lunch for trade partners this week, Lowcost’s chief operating officer Alex Gisbert said the firm will help drive business for agents.
“I don’t think you will find better beach all-inclusive deals in the market. Our January message will be all about beach.
“You are going to see some very aggressive pricing in 2016. We are all under pressure. People walk into shops with an app and say beat this price, if not they walk out.”
On that basis we are going to give you some fantastic all-inclusive and beach deals. We want to make sure we are fending off the threats and the competition.”
Gisbert says the strategy was about how Lowcost can drive more value to the agents it works with through differentiated product. He said the firm’s contracting has been focused on added value, more offers and exclusive deals particularly in four and five-star all-inclusive properties in the core destinations of Turkey, Greece and Spain.
“We cannot cover the entire planet, we have learned that. What we are very comfortable saying is we have the relationships, and buying power, and the drive and the contacts and inventory to unlock differentiated stock in beach all-inclusive,” said Gisbert.
The sort of competitive edge Lowcost believes it can offer partners over online competition is that it can provide multiple rooms for families, more detailed room descriptions and details of what is included in all-inclusive deals.
Gisbert said: “They have the resources, the big boys, and they will always go after this market, but certainly I would say beach-focused bed banks including Lowcost are in a good place to continue offering incremental value.”
The annual Lowcost and A2B Christmas event was held on the day that deals publishing website Icelolly, which sponsored the lunch, turned 10 years old.