Virgin Atlantic says it has boosted its online bookings by more than 5% with an email and remarketing solution.
Identifying booking abandonment as “a huge challenge for the airline industry”, the carrier approached SaleCycle – a company that specialises in remarketing – targeting previous visitors.
SaleCycle created an integrated onsite and email remarketing programme to help convert Virgin Atlantic’s web visitors into customers.
Darren Drew, database marketing and CRM manager at Virgin Atlantic, said the campaign had been performed “fantastically” commercially.
The campaign engages customers before they leave the website and enables Virgin Atlantic to send more than 45,000 additional remarketing emails per year.
It is claimed these have an open rate of 59% and $29 in revenue is generated for every remarketing email Virgin Atlantic sends.
Dominic Edmunds, chief executive and founder of SaleCycle, said “By displaying the right message to the right person at the right time, we’re proud to be helping Virgin Atlantic deliver a first class experience from the moment a customer starts their booking online.”