VeryChic enters UK market and eyes further expansion with French technology partner Orchestra

Closed user group hotel deals site VeryChic has launched in the UK having joined the leading French leisure travel technology platform Orchestra.

Closed user group hotel deals site VeryChic has launched in the UK having joined the leading French leisure travel technology platform Orchestra.

The firm became a partner with Orchestra in 2011 and has established its brand on the Continent over the last four years.

Entry into UK is likely to be followed by other markets.

Nicolas Clair, co-founder of VeryChic, said: “With its agile and flexible technology, Orchestra fits our market requirements and support us with a customised deployment on our priority geographies.”

Christian Sabbagh, chief executive of Orchestra, added: “We are happy to accompany VeryChic in its European ambitions.

“Orchestra is thus pursuing its innovation strategy by providing a unified solution to a traditionally local leisure market.”