Traveltek boosts media division with key appointment

Traveltek has recruited Bob Taylor as managing director of its media arm.

Taylor joins from Travelcare where he has spent the past four years as head of e-commerce.

Traveltek Media was set up 18 months ago to offer expertise in search engine marketing but until now the company has not focused on the division.

Taylor has been working in online marketing since 1999 and has experience in pay per click, search engine optimisation, E-mail campaigns and affiliate marketing.

Traveltek is aiming to quadruple the size of its business this year, from £150million in customers’ transactions in 2007 to more than £600million in 2008.

According to managing director Kenny Picken the company is already on target to hit its target after an increase in dynamic packaging transactions by more than 350% in the first five years of 2008.

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