An additional 30% off already-discounted rates is being introduced for second night hotel stays by late booking mobile app HotelTonight.
The Tonight +1 offering aims to provide hotels with a way of filling unused rooms with high-value, incremental guests by offering users a discounted second night’s stay.
Tonight +1 automatically activates at check-out for same-day, one-night bookings, by displaying the second night’s discounted rate, letting a booker opt to add the second night deal with a single tap.
The offer will only be displayed when the second night’s rate is comparable or less-expensive than the first night, and in some cases includes an additional, exclusive Tonight +1 discounts.
Chief executive, Sam Shank, said: “Our mission is to encourage spontaneity, and Tonight +1 helps us deliver on this in a new way by giving people the opportunity to extend their experiences while getting really great deals.
“It’s important that we continue to find unique ways to keep our customer experience fresh and to help our hotel partners preserve brand loyalty.
“With Tonight +1 we’ve done both, helping turn one-night guests into two-night guests and filling rooms while doubling down on spontaneity.”