Online travel agent Loveholidays.com has appointed Maria O’Flynn as director of digital marketing.
The former head of online marketing at House of Fraser, has more than 18 years of experience in the sector having worked with TUI, lastminute.com and Expedia.
She will be responsible for driving uplift across acquisition channels.
O’Flynn said: “loveholidays.com is growing at a faster rate than many of the big players in the travel industry, so I’m delighted to have an opportunity to be part of the team at such an exciting time.
“At a time when consumer marketing is all about experiences, I am so excited to be working for an innovator in the travel industry.
“I’m looking forward to applying my experience in performance marketing and purchase path attribution, and helping to take loveholidays.com’s growth to even further heights.”