A virtual platform comprising 360° video and photography which enables users to make hotel bookings is being deployed by Dubai-based luxury hotel company Jumeirah Group.
The digital Jumeirah Inside travel platform, developed in collaboration with Google, is claimed as a hotel industry first and offers a fully immersive digital travel platform which is accessible through the company’s website. It provides access to Burj Al Arab Jumeirah which is brought to life by 360° video, 3D sound and interaction.
Group vice president of brand, digital and loyalty, Ross McAuley, said: “Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group.
“Just as we aim to exceed our guests’ expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival.
“This is a world first for the hospitality sector. Jumeirah Inside has been initiated for us by Google’s dedicated creative team.
“The platform works across desktop, tablet and mobile devices, in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah.
“And in so doing it connects that remarkable property back to Jumeirah Group’s portfolio of 22 other luxury hotels, our Stay Different brand promise and the outstanding service guests can expect when they walk through the door of any Jumeirah hotel.”
Ivan Jakovljevic, head of travel and finance Middle East and North Africa at Google, said: “We worked very closely with the Jumeirah team to unleash the creative potential of their brand enabled by the latest advances in digital technology to tell the best possible story from the consumer point of view at every step of an immersive travel journey.
“Innovation through technology is at the core of what we do and we are always striving to create new ways for our partners to find their audience and create rich personal experiences with them.
“Jumeirah Inside has set a high example for the hospitality industry of a brand that is pushing the envelope of what is possible through adoption of digital. It is redefining the way people experience travel and we are proud to be a part of it.”