Secret Escapes strikes deal to supply TripAdvisor owned Jetsetter’s flash-sales

Secret Escapes is to supply TripAdvisor-run travel site Jetsetter with flash-sale inventory for luxury properties around the world.

Secret Escapes is to supply TripAdvisor-run travel site Jetsetter with flash-sale inventory for luxury properties around the world.

Secret Escapes, and its accounts and customer service teams, will handle all “flash” deal bookings for Jetsetter, giving its 20 million membership in the US and UK access to hundreds of offers each week.

Properties are able to make listings and offerings on either or both sites, with Secret Escapes claiming a worldwide customer database of more than 20 million, including 2.5 million in the US.

The partnership follows the acquisition of German operator Travista, and a $60 million Series C investment round led by Google Ventures and Octopus Investments.

Secret Escapes chief operating officer, Tom Valentine, said: “Jetsetter and Secret Escapes share a laser-focused travel deals DNA and are both in the business of inspiring people to take more and better holidays.

“Nine-out-of-ten Secret Escapes bookers have told us they weren’t planning the trip before they saw it on our site or in one of our emails – we’re immensely proud of that statistic, and our suppliers love the incremental revenue they make from working with us.”

He added: “Flash sales powered by permission marketing is now an established part of the luxury travel ecosystem – this strengthens the model in the sector by combining the operations of two successful, ambitious companies at scale.”