Phocuswright 2015: Melt Content unveils new website as it prepares to celebrate the ‘Britpack’

Phocuswright 2015: Melt Content unveils new website as it prepares to celebrate the ‘Britpack’

Specialist digital agency Melt Content has taken the wraps of a new website as it prepares to represent British travel technology specialists at next week’s Phocuswright conference.

The prestigious annual event in Miami will attract over 1,000 delegates from all over the world to network and hear some of the travel sector’s biggest chief executives speak.

During the four-day conference, Melt has teamed up with other leading British firms; reviews platform Feefo, big data and personalisation specialist Eysys and specialist supplier Rock Insurance, to host a special networking event.

The ‘Britpack’ evening will celebrate the significant presence of British firms at this year’s Phocuswright in Fort Lauderdale, Florida, and their growing influence on the world stage.

Lee Hayhurst, editor of the event’s media partner Travolution, said: “We thought it was important that the Brits found some time to come together as a group so they can go out into the conference and cross-promote some of the great work that goes on here.

“Phocuswright is a huge event with companies from all four corners of the planet represented but the British market is among the world’s most mature and digital savvy so ideas and innovations born here deserve a global stage.”

Among the Brits lined up to speak at next week’s event on Center Stage are Gareth Williams, Skyscanner co-founder and chief executive, Hugo Burge, chief executive of Momondo Group, and Gail Kenny, managing director of Gail Kenny Recruitment.

Eysys, Triptease and Holiday Taxis’ international brand Conxxe, which was launched at last year’s Phocuswright in Los Angeles, will all take part in the Travel Innovation Summit where firms pitch to win investment.

Melt was founded three years ago by Dan Hart, formerly of Viator, Trainline, lastminute.com and Virgin Atlantic and industry entrepreneur Ian Brooks.

Its new in-house built website is fully responsive and promotes the numerous partners it now works with including The Trainline, Expedia, Hotels.com, Red Carnation Hotels, Mail Travel, Lowcost Holidays and TravelSupermarket.

The site’s homepage features HD video of the agency’s staff at work in its Southwark offices.

Hart said: “2015 has been a significant year. We’ve won major new clients, brought on new staff and have expanded office locations in Southwark and Tring.

“We have aggressive and ambitious plans for 2016 with investment planned in building out the team and further marketing activity.

“Content isn’t a new concept to the industry, although I believe there’s a general misunderstanding of how to deploy a content strategy that clearly demonstrates ROI.

“Our work relies heavily on data insight enabling the creation of campaigns that resonate with the target audience using the most appropriate medium.

“Developing a highly effective content strategy needs expertise and experience, and it needs to offer clear commercial value. We’re looking forward to taking that message to Phocuswright.”

Melt has brought in former Travel Weekly digital editor Nathan Midgley to head up its editorial team.

 The firm has also added a new manager to its business development team, led by Dan Miles, and is recruiting for a number of further positions as it embarks on further expansion.

• The “Britpack” party will take place in Fort Lauderdale, Miami on Tuesday November 17 at 7.30pm.
Visit the event’s website or email party@britpackmiami.com

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