Cloud platform SiteMinder has added a further property in Finland to its portfolio to bring its customer base up to 20,000.
The Rantasipi Tropiclandia is the latest to be signed up from Finnish hotel group Restel.
Anni Kallioniemi, Restel’s commercial senior vice president, said: “By adopting SiteMinder’s technology, our hotel has become much more visible to the thousands of travellers we know are searching for a destination that offers beautiful seaside accommodation with family attractions.
“We have also integrated our property management system with SiteMinder’s Channel Manager so we can completely automate our online distribution.
“This means we can now keep up with the incredible speed at which today’s bookings are made, which is so important to remain competitive.
“The setup is seamless and a powerful way of increasing our revenue while lowering our costs to acquire guests.”
In addition to the Rantasipi brand, the Restel group consists of Cumulus, Holiday Inn, Crowne Plaza and Indigo Helsinki-Boulevard hotels, as well as Hotel Seurahuone Helsinki and Hotel Atlas Kuopio, covering more than 8,000 rooms.
Mike Ford, co-founder and managing director SiteMinder, said: “We are thrilled to celebrate this great milestone with Restel.
“While the Rantasipi Tropiclandia property is new for us, the Restel group has been a terrific customer of SiteMinder for nearly two years and we have enjoyed watching its success, especially with its recent integration of a revenue management system which has added another layer to the group’s smart and efficient marketing on the web.
“It is particularly apt that our 20,000th customer should be located in a region as diverse as Europe where we are seeing an ever-growing demand for technology that empowers hotels to have more control of how their rooms are marketed and sold online.”
The company announced in August that it powered more than $10.8 billion in revenue for its hotel customers over the 12 months to June 30. The figure was generated from almost 27 million bookings.