A booking platform which allows travel agencies and tour operators to tailor-make packages with activities has been launched.
Musement’s platform enables the trade to upgrade clients’ holidays with in-trip activities and earn extra revenues from add-on sales.
Agencies can book tours and activities and then sell them on to the customer in person and integrate Musement’s service into the their website.
The company’s international team is available 24 hours per day.
Alessandro Petazzi, co founder and chief executive of Musement, said: “Our agency platform is a direct response to a growing trend in the travel industry.
“A trip does not stop with the flights and hotel – in fact this is just the start of an exciting journey and Musement’s vision is to enable agencies to offer that little bit extra to an increasingly sophisticated customer.
The company’s catalogue of experiences is active in more than 50 countries.
Petazzi continued: “With a fast growing global affiliate network, we’re looking forward to enhancing the travel experiences of guests worldwide through increasing the services agents and tourist operators can easily offer its clients.”