WTM 2015: Bd4travel and Giata announce strategic partnership

A strategic co-operation is being forged between with travel ‘big data’ start-up bd4travel and German company Giata, the world’s largest hotel content database.

A strategic co-operation is being forged between with travel ‘big data’ start-up bd4travel and German company Giata, the world’s largest hotel content database.

Bd4travel offers real time intelligent personalisation for travel retailers.

These solutions analyse and interpret large amounts of data which customers generate during their holiday search on travel portals – in order to provide personalised offers and services to the potential traveller.

Giata says the partnership significantly increases the value of its content  for its hotel clients, who can apply it within bd4travel’s personalisation solutions.

The co-operation boosts the ability of bd4travel to serve users with the most relevant travel products and offers at the time of browsing.

Bd4tracvel chief executive and co-founder, Andy Owen-Jones, said: “We believe that finding and booking travel should be easier and more personable for end customers, and bd4travel is actively working to solve this issue.

“Our mission is to bring online travel purchase to a level of excellence, intuition and brilliant precision that only digital empathy can provide.

“We want to provide travel retailers with customer insights, personalisation capabilities and additional sales power – and the partnership with Giata is a major step in this direction.”

Giata managing director, Andreas Posmeck, said: “We’re delighted to announce the partnership with bd4travel, as it contributes to serving end customers with better travel products and services.

“Giata is the expert in travel related content, and we couldn’t think of a better partner than bd4travel to leverage this rich information and create value for the industry as a whole – from holiday providers, to the hundreds of travel portals and destination sites, to the vacationers.

We look forward to the cooperation, and to working with bd4travel to disrupt the industry for the better.”