A new technology system has being introduced by European OTA eDreams ODIGEO leading to better conversion rates.
The OneFront platform is designed to make the company more responsive to customers’ needs by offering the best range of travel offers and prices, faster and more efficiently.
The new platform has been integrated across 44 markets for the company’s core brands, eDreams, Opodo and GoVoyages.
The technology works by consolidating the backend of each of the brands, while ensuring that the user experience is differentiated by keeping each brand’s unique identity.
The OneFront platform has already shown “significant improvement” in conversion rates across the group due to enhanced features such as better website navigation, faster response times and a superior user experience, according to the company.
Chief executive, Dana Dunne, said: “Technology is at the heart of our business, it’s an area we invest in heavily in order to provide a great customer experience.
“We believe the launch of the new OneFront platform is a key foundation of our future success.
“Our highly-skilled engineers, together with our product and user experience teams, have achieved a build which can now be deployed everywhere.
“The single platform allows for a shorter development cycle throughout our portfolio of brands, delivering far more value to our 16 million customers, and doing so much faster.
“Very few e-commerce companies of our size can claim to have such a flexible and powerful technological platform spanning across all devices like the improved capabilities of OneFront.”