VisitBritain builds white label for Eurostar is to include a white label of VisitBritain commercial products including sales of London Oyster cards and attractions.

The high-speed train provider will stream the VB widget into the main website and allow users to buy tickets to events and restaurants, as well as purchase accommodation guides, touring passes, books and maps.

The VB white label currently includes around 150 products and was first launched in February this year following a deal with BMI.

VisitBritain director commercial and marketing services, Kenny Boyle, said: “With increasing competition from destinations around the world, Britain must take every opportunity to remain ahead of the crowd.

“Our ambition is to help all parts of the industry improve their profitability and widen awareness of all that can be enjoyed on a business or leisure trip here.”

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