Efficient Frontiers takes on Hostelbookers PPC brief

Hostelbookers has selected Efficient Frontier to handle its search engine marketing account.

The appointment comes at a significant moment in the history of Hostelbookers as it prepares for a series of major improvements to its main website.

Hostelbooker is currently amongst the top three European hostel and budget hotel booking websites.

Efficient Frontier currently handles pay-per-click advertising campaigns for the likes of Expedia and Ebookers on its roster of clients.

Hostelbookers head of e-commerce, Ed Goldswain, said: “Our desire to increase sales and improve ROI kicked off our search for new PPC technology.

“We believe it [Efficient Frontier] will drive profitable growth across our campaigns and give us better strategic control.”

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