Hostelbookers has selected Efficient Frontier to handle its search engine marketing account. The appointment comes at a significant moment in the history of Hostelbookers as it prepares for a series of major improvements to its main website. Hostelbooker is currently amongst the top three European hostel and budget hotel booking websites. Efficient Frontier currently handles…
Efficient Frontiers takes on Hostelbookers PPC brief
Hostelbookers has selected Efficient Frontier to handle its search engine marketing account.
The appointment comes at a significant moment in the history of Hostelbookers as it prepares for a series of major improvements to its main website.
Hostelbooker is currently amongst the top three European hostel and budget hotel booking websites.
Efficient Frontier currently handles pay-per-click advertising campaigns for the likes of Expedia and Ebookers on its roster of clients.
Hostelbookers head of e-commerce, Ed Goldswain, said: “Our desire to increase sales and improve ROI kicked off our search for new PPC technology.
“We believe it [Efficient Frontier] will drive profitable growth across our campaigns and give us better strategic control.”
