UpTake semantic travel search set for public launch

UpTake.com, one of a new breed travel sites which some believe will make semantic travel search a reality, is expected to come out of private beta for full public use next week.

Travolution understands the public beta launch of UpTake (which operated under the name Kango during development) will take place on 14 May following months of testing and development.

The site will allow users to search for hotels and activities based on requirements as well as location.

Focused initially on the US, UpTake will aggregate reviews from the likes of Expedia, Fodors, GoCityKids, Travelocity, Virtual Tourist and Yahoo! Travel to provide results on 400,000 hotels and in-resort activities.

The technology behind the site is expected to aggregate around 20 million reviews from other travel sites around the web at launch.

Visitors will be able to search using criteria such as “romantic”, “pool”, “babysitting”, “highly recommended” and “over-sized rooms”.

The site is the brainchild of Yen lee, ex-general manager of Yahoo Travel in the US, who spoke recently at the Travolution Summit in London.

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