P&V appoints Harvest Digital for online advertising role

French self-catering specialist P&V Holidays has appointed Harvest Digital to run a major online advertising campaign as part of a promotional push into the UK. The campaign will include activity for the high-end Pierre & Vacances, Maeva, Residences MGM, Adagio, Latitudes Hotels brands. Harvest will plan and buy media initially over a two-month period in…

French self-catering specialist P&V Holidays has appointed Harvest Digital to run a major online advertising campaign as part of a promotional push into the UK.

The campaign will include activity for the high-end Pierre & Vacances, Maeva, Residences MGM, Adagio, Latitudes Hotels brands.

Harvest will plan and buy media initially over a two-month period in the summer of 2008 to drive more bookings across in the UK, using display outlets such as Yahoo! and TravelSupermarket.

The decision to appoint a UK agency to run a dedicated online campaign comes as P&V looks to consolidate its existing strong position on the European continent with a concerted effort to target British travellers.

Anne-Lise Seurat, head of acquisition for Europe at P&V Holidays, said: “We want to increase our footprint in Britain. We have selected Harvest because of their experience on brands like Thomas Cook and Cheapflights, their ideas and their creative approach to media buying.”