Disney builds white label for Euro sites

Disneyland Resort Paris is considering launching a white label of its booking engine for tour operators and other retail partners across Europe.

The resort has been investing millions in the past few years in its reservation system because tour operators were pushing so much business online

Stiekema was speaking at the Travel Technology Initiative conference on customer relationship marketing.

“If operators and other retailers don’t have the right tools on their websites then we will suffer as well.”

He also said a move towards operators using the resort’s business-to-business website or a white label version could mean a shift towards more of an affiliate-style relationship.

Stiekema said: “That may affect remuneration. I would expect distribution costs to go down for us because we are giving them the tools but we firmly believe in fair margins.”

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