Travel quartet named top performers by Hitwise

The widely sought after Hitwise Performance Awards kite marks for 2007 have been handed out to a string of UK travel companies.

Expedia, P&O Cruises, LateRooms and EasyJet have secured top spot in the travel agency, cruise, accommodation and airline categories respectively.

The recognition is seen by many online companies as a useful marketing tool as winners are allowed to display the Hitwise logo for high performance on their websites.

Positions are secured via a combination of the percentage of user visits and the volume of searches for a particular brand.

Other sector winners include Bebo (social networks), BMW (car manufacturing), Tate (culture), Next (clothing) and Liverpool FC (football).

General Manager for Hitwise UK, Daniel King, said: “Website visits and searches provide an excellent measure of a website’s success and brand popularity.

“Each of our award winners have been recognised by UK consumers as leaders in their category. This is truly a people’s choice award, as UK Internet users have determined Hitwise UK’s annual top websites and online brands.”

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