Car hire operator Europcar will showcase new technology at World Travel Market whereby customers can book, unlock and drive their hire car using their smartphone.
Europcar has been named the official mobility partner at WTM and is providing a range of travel services and special offers for exhibitors and visitors.
ToMyCar means Europcar customers no longer need to visit the counter, meaning they can be on the road within a matter of minutes.
Available from the Europcar Mobility Centre at London ExCeL – where WTM is being held – as well as Heathrow, Gatwick, Manchester, Birmingham and Edinburgh airports, customers can book their vehicle online.
Once the reservation is made, travellers receive a confirmation email, plus an email with a link to download the ToMyCar app for their mobile device, along with their login and passwords.
The app provides a map highlighting the pick-up location of the vehicle. They are then able to access their vehicle using their downloaded key via their smartphone.
Any vehicle damage can be recorded by the customer and reported via the ToMyCar app, before the customer begins their journey.
Ken McCall, managing director, Europcar UK Group, said: “As Europe’s leading car hire provider, Europcar is constantly developing ways to make the journey with us easy and stress free.
“ToMyCar harnesses the latest mobile technology to put our customers in control of the car hire process.
“We are very excited to be showcasing this at WTM, giving professionals working in the travel industry an opportunity to learn about this new initiative first-hand.”
Simon Press, senior exhibition director, WTM London, said: “I am delighted to have Europcar on board as the official mobility partner for another year running.
“Europcar’s new app technology highlights the change in the modern traveller, making car hire more time-effective and tailored to meet the customer’s growing needs.
“I’m sure the Europcar Mobility Centre at ExCeL will be a popular stop for delegates at WTM London this year.”
Europcar is offering 25% off ToMyCar bookings made at europcar.co.uk/tomycar before the end of 2015 for vehicle hire before the end of 2016.