Greenlight picked for HolidayAutos search job

Lastminute.com has selected digital marketing agency Greenlight to carry out search engine optimisation duties on its HolidayAutos brand. The appointment is expected to trigger a concerted effort by Greenlight to push the HolidayAutos website as part of the Lastminute.com parent brand in search engine results. Greenlight will work alongside the existing SEO team at Lastminute.com…

Lastminute.com has selected digital marketing agency Greenlight to carry out search engine optimisation duties on its HolidayAutos brand.

The appointment is expected to trigger a concerted effort by Greenlight to push the HolidayAutos website as part of the Lastminute.com parent brand in search engine results.

Greenlight will work alongside the existing SEO team at Lastminute.com during the contract.

Lastminute.com SEO manager, Ralph du Plessis, said: “We believe that search will prove effective in helping us reach our targets and Greenlight is the perfect partner to help us build and implement an effective search campaign.”