Airline passengers ‘would welcome Iata NDC’s richer shopping experience’

Airline passengers ‘would welcome Iata NDC’s richer shopping experience’

Passengers would welcome the richer travel shopping experience claimed to be enabled by Iata’s New Distribution Capability (NDC), a new poll of air travellers reveals.

The airline trade body’s study was based on survey responses of about 5,000 passengers in eight countries, including the UK, with at least 30% of being business travellers.

Participants were shown examples of how the NDC standard can be used to support an improved experience when shopping for air travel online.

This includes providing consumers with more information about airline product and service options, showing product images and enabling comparison shopping among airlines.

The study found:


  • More than 75% said the NDC-based display would make it easier to compare flights and prices and understand the true cost of their flight, compared to how they shop and book travel online today
  • More than 70% of business fliers and 65% of leisure travellers would be more likely to purchase optional airline services if presented with information about the services in an NDC-based display
  • Sixty-three per cent of business travelers and 69% of leisure travelers would find it helpful to receive timely promotional offers via text message
  • 68% of business passengers and 64% of leisure passengers would be comfortable with an airline or travel agent informing them about the availability of optional products based on previous purchase data

The survey also revealed the following travel trends:


  • 88% of business passengers and four out five leisure passengers own a smartphone. Seventy percent of business passengers own tablets, as do 60% of leisure passengers
  • Business passengers are younger than leisure travellers, suggesting a “passing of the torch” from older generations of business passengers

Iata financial and distribution services senior vice president, Aleks Popovich, said: “When presented with the opportunity, air travellers welcome the comprehensive shopping information and graphic visual displays that the NDC standard enables.

“A substantial majority also look forward to the opportunity to be recognised and to receive personalised offers.”

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