TripAdvisor has launched an analytics dashboard for its registered businesses.
The Review Performance report, an enhanced online analytics dashboard available for free to all registered businesses on the site, is designed to help businesses easily monitor and maximize their presence on TripAdvisor.
It is based on user feedback and provides business owners with insights and trend data about their reviews, ranking and competitors.
Features of the report include the ability for businesses to track trends over time and to create their own competitor sets.
The trend data and competitor analysis allows business owners to see how travellers are engaging with their listing on TripAdvisor and to identify actionable insights on operations and performance.
For the first time, restaurant and attraction businesses will also be able to track their performance against their competitors on the site, a function that was previously only available to accommodation providers.
“According to the recent research conducted by Atmosphere Research Group, in partnership with TripAdvisor, highly engaged businesses get more visibility, have higher popularity rankings and receive more booking enquiries through TripAdvisor,” said Minesh Shah, senior director, global hotel partnerships, TripAdvisor.
“In fact, highly engaged hotels receive almost four times more page views and are on average 63% higher in popularity ranking than non-engaged hotels.
“What makes this new dashboard so valuable for registered business owners is that it automatically aggregates performance trends and presents them in an easy-to-digest display, placing valuable learnings at their fingertips to help them drive engagement and optimise their presence on TripAdvisor.”
The report is free and available to all registered businesses in all languages across all points of sale and the data is viewable in weekly, monthly or quarterly displays.