Travel social network WAYN.com is to partner with HotelClub to produce its 2008 consumer survey of global hotels.
The project will culminate in an awards ceremony and the publication of a book to showcase the most popular 300 hotels around the world.
The deal is a first for WAYN and will see the Orbitz Worldwide-owned HotelClub host a series of ceremonies in UK & Ireland, Oceania and Asia.
WAYN has created a dedicated HotelClub profile page on the site to promote the survey to existing members.
Matt Jerwood, head of business development for WAYN, said: “This is a great example of a community website and home of travel-based user generated content, helping a more traditional business drive a more traditional form of UGC, i.e. books on travellers’ favourite hotels.
“It’s pretty exciting and complimentary to match-up the different approaches – it’s social publishing almost.”