Travel social network WAYN.com is to partner with HotelClub to produce its 2008 consumer survey of global hotels. The project will culminate in an awards ceremony and the publication of a book to showcase the most popular 300 hotels around the world. The deal is a first for WAYN and will see the Orbitz Worldwide-owned…
WAYN and HotelClub unite for global survey
Travel social network WAYN.com is to partner with HotelClub to produce its 2008 consumer survey of global hotels.
The project will culminate in an awards ceremony and the publication of a book to showcase the most popular 300 hotels around the world.
The deal is a first for WAYN and will see the Orbitz Worldwide-owned HotelClub host a series of ceremonies in UK & Ireland, Oceania and Asia.
WAYN has created a dedicated HotelClub profile page on the site to promote the survey to existing members.
Matt Jerwood, head of business development for WAYN, said: “This is a great example of a community website and home of travel-based user generated content, helping a more traditional business drive a more traditional form of UGC, i.e. books on travellers’ favourite hotels.
“It’s pretty exciting and complimentary to match-up the different approaches – it’s social publishing almost.”
