Expansion of the Tui Group masterbrand is gathering pace with the introduction of a new Twitter channel for staff.
The ‘being Tui’ channel is being introduced this week to provide group-wide coverage of the unified branding process.
It will start in Holland and is to be continued by colleagues in France in November.
Staff from different business areas will use Twitter to share their experiences with the new brand and their daily working lives across national borders.
A different employee will take over the Twitter channel for a week and post personal tweets about his or her daily working practice.
The Twitter account will then be passed on to the next employee to share insights into the Tui world from their own personal perspective.