Sabre is to supply additional technology to enhance the shopping experience for passengers using Oman Air.
The carrier has selected two SabreSonic shopping solutions from the SabreSonic passenger service system – interline branded fares and dynamic rewards.
Together, these simplify the shopping experience for the customer, driving sales and optimising partnership revenue streams.
The airline will pioneer Sabre’s shopping technology to further differentiate itself from its competitors while promoting its brand to an international audience.
Paul Gregorowitsch, chief executive, said: “We are pleased to be expanding our already successful relationship with Sabre. The company’s highly advanced technology supports our vision for offering customers the best possible experience, from booking their tickets to arriving at their destinations.
“We are currently engaged in an expansion programme that will see us increase our fleet to 70 aircraft by 2020. Our network will continue to grow correspondingly, and we will continue to add exciting destinations around the world.
“Employing the latest state-of-the-art technology from Sabre is an essential support for our ongoing expansion.
“Sabre’s technology will further help to cement Oman Air’s global reputation for quality and service.”
Dino Gelmetti, EMEA vice president of Sabre Airline Solutions, added: “Oman Air is a fast-growing carrier and long-term customer of Sabre.
“We are proud to expand our relationship to deliver innovative technology that helps meet the airline’s critical business needs.
“Using our technology, Oman Air will look to transform its core offerings into new products and services that drive revenue growth and improve margins, while providing its customers with greater choice and a more seamless, personalised shopping experience.”