Thomson Airways has rolled out iPad minis to all of its 2,500 cabin crew following a trial at Luton Airport last year.
The move follows the introduction of tablets for all of Tui UK & Ireland’s resort staff this summer to better connect the workforce and offer a more personalised service.
It is hoped equipping the cabin crew with iPads will help them to share destination knowledge from the resort team with customers in the air and make recommendations.
They will also be able to pass on special requests and alert the resort team to celebrations such as birthdays or anniversaries.
During the trial last year, crew were able to welcome customers back on-board by name.
The company said 83% of staff taking part in the trial have fed back that they felt positively about using iPads as a part of their job.
The roll out is part of Thomson and First Choice’s ‘Next Generation Holiday Service’.
John Murphy, managing director for Thomson Airways, said: “We’re really committed to delivering our customer promise, which is all about going above and beyond and making travel experiences special, and this includes personalising our service and differentiating the customer experience.
“This investment in technology is just one of the ways we are empowering our crew to do this and the results we’ve seen from the trial have proved that customers are already starting to see the benefits.”