TopTable in travel partner drive

Online restaurant booking service Toptable.co.uk is in discussions with a number of travel industry partners about integrating the site into their own websites.


Toptable enables consumers to book restaurants across the UK and the company is also increasing its presence in France and Germany.


Managing director Chris Wood said social networking site WAYN planned to take Toptable’s API while the company is also in discussions with laterooms.com.


Wood also said a major rail provider was interested in using the toptable service.


British Airways has been using a white label of the service for the past 18 months and Wood said that although there were not volumes of bookings it was good brand presence for toptable.


“We’re accelerating our international development and we’re targeting international business travellers. That’s where toptable will really come into its own and links with the travel trade will extend.”


Toptable plans to unveil its international site in the summer. The company is focusing on building up restaurants in cities where there is a lot of flight capacity The service attracted 2.2 million unique visitors in February.


Wood said: “We will get more and more traction with the travel industry as we get more international offering.


“Once we have a really good global presence it is an easier conversation to have with a global travel partner. It’s a good way for the industry to add value and another reason for consumers to come on to their sites as opposed to a competitor’s.”

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