A company based at London’s Traveltech Lab startup incubator has launched a destination photomapping campaign.
PhotoSpotLand’s platform draws on crowdsourcing contributions from residents and tourists, via their own cameras, be they amateur or professional, to allow landmarks, attractions and ‘hidden gems’ to be photomapped in a destination.
The firm launched with London this week.
Mario Bucolo, PhotoSpotLand’s founder and chief executive, said: “Throughout my 30 years of work in the worlds of culture and tourism, my dream was always to create a tool that allows people to show the rest of the world the best parts of their cities.
“Now we are ready to make travel industry history. For the first time Londoners and tourists together will photomap this great city.
“The recent introduction of the PhotoSpotLand app was helped greatly by our company’s presence at London’s TravelTech Lab and now we are proud to make London the first city in what will become a worldwide, crowdsourced photomapping effort using PhotoSpotLand’s suite of creative tools.”
Matteo Cerri, chief executive of PhotoSpotLand’s lead investor The Family Officer Group, said: “We are proud to lead an investment in a London-based startup, founded by Italians, that promises to disrupt in very interesting ways the travel destination market worldwide, starting from the launch of this campaign.”