CWT Digital, the travel technology business founded by industry entrepreneur Steve Endacott in 2002, has sold a majority stake to international IT business Zen3 Group for an undisclosed sum.
Endacott will remain involved with CWT Digital and the wider Zen3 Group having been appointed to the role of non executive chairman of the group, with a focus on strategy and international sales.
Zen3 has acquired CWT Digital to give it a foothold in the European market and to exploit its dynamic packaging and cruise technologies.
CWT Digital will remain at its Brighton base, headed by managing director, Dan Caplin,
The company will be looking to expand rapidly in the next 18 months both within the travel sector and other new verticals based on the Zen3 product range.
The Zen3 group is a Microsoft premium partner with more than 1,100 staff across the US and India.
Its primary focus in recent years has been content aggregation and machine-learning technology aimed at exploiting the ever-expanding “Big Data” sector.
Zen3 recently launched a media services division aimed at providing the latest cloud based solutions to media industry in the Asia Pacific region and in process of becoming Microsoft Azure cloud solution provider.
Endacott said: “I was blown away by the advances in technology that Zen3 are deploying for partners like Microsoft and quickly found application with businesses that I am involved in such as Teletext Holidays.
“They have launched an application to auto translate all customer service calls into written text for auto tagged compliance with prescribed practices and scripts.
“The next stage is to understand how we can use this technology further, such as improving the SEO content and rankings for our respective customers”
Zen3 chief execuive, Americas, Madhu Ponduru, said: “We feel we can build quickly upon CWT Digital’s current platforms and customer base, by providing both funds for platform development and quickly scalable programming resource to support the UK based project management and specification teams.”