Amadeus is to make Air Canada fares available to all Amadeus travel agency customers, both online and offline.
Air Canada will also be using Amadeus Fare Families and Amadeus Ancillary Services so travel agents have access to the airline’s full range of merchandising content.
Duncan Bureau, vice president global sales, Air Canada, said: “We are very pleased at having achieved this win-win agreement with Amadeus that allows both parties to evolve their distribution strategies while it delivers the technology solutions to grow our business globally.
“The agreement broadens Air Canada’s distribution capabilities around the globe to meet our international growth objectives and aligns our distribution strategy of providing the right content in the right channel under the right economics.
“We are well positioned with our Amadeus partnership to deliver the world-class experience our customers have come to expect of Air Canada.”
Amadeus subscribers will be able to book Air Canada’s full range of content and best fares, including those available through the carrier’s internal reservations system and its consumer and third-party web sites.
Holger Taubmann, senior vice president of distribution at Amadeus, said: “The renewed partnership between Air Canada and Amadeus is great news for the industry and comes at an exciting time given Air Canada’s ambitious growth plans.
“We are very pleased to support Air Canada’s multi-channel distribution strategy and pioneering approach to merchandising, ensuring that travellers will be able to shop for the airline’s innovative products and services through the channel of their choice.
Amadeus will connect to Air Canada’s interface via XML, enabling complete access to the airline’s products.