Travelport ties up content deal with First Car Rental

South African-based First Car Rental is to distribute via Travelport’s travel commerce platform to 60,000 agents worldwide.

South African-based First Car Rental is to distribute via Travelport’s travel commerce platform to 60,000 agents worldwide.

A new multi-year full content global distribution agreement gives Travelport-connected agents and operators real-time access to First Car Rental’s booking portal, vehicle rates and associated services.

First Car Rental executive head of strategy, development and marketing, Melissa Storey, said: “By signing up to Travelport’s leading travel commerce platform, First Car Rental will be able to promote its market-leading rates and award-winning service to travel agents and consumers increasing its inbound traffic by volumes.

“The agreement forms part of First Car Rental’s continued commitment to deliver first-class service to all our stakeholders in the evolving travel industry.”

Travelport regional director for Southern Africa, Zambia and Zimbabwe, George Harb, added: “Travelport is building a long-term partnerships with First Car Rental based on our innovative car product which will deliver unrivalled content and value to travel customers.”