Marketing and business support company 3For has launched a real-time web based CRM system through which tour operators can access detailed feedback from agent visits.
The TAPAS system (Travel Agent Promotions and Support), is available to those using 3For’s Ambassador Representation service, which sees tour operators enlisting the help of travel industry professionals to deliver promotions, merchandising or mystery shopping at travel agencies.
Managing director Trevor Davis, a former Barrhead Travel director, said: “Having spent many years myself as a tour operator I know what is needed when large scale campaigns are considered – immediate and detailed feedback from each visit including good and bad comments from the people that really matter – the front line sales consultants.”
The 3For ambassador can ask questions on each visit tailored to a specific campaign, or more generic questions such brochure availability and whether the agent needs more support.
At the end of each day the ambassador logs on to TAPAS, uploads the feedback and a report is sent to the operator the next morning.
The system has been built to accommodate small, medium and large visit campaigns.
Davis continued: “3For was launched to help tour operators be more efficient and effective and our Ambassador Representation service is proving to be very popular, having supported a number of companies with recent campaigns including Saga Holidays, Celebrity Cruises, Gold Medal, Cosmos Holidays, Sunset Faraway Holidays, Scenic & Emerald River Cruising and Vacations to America.”
The firm was founded in March last year, and also provides tour operators with event organisation, travel agent product training, inbound and outbound telesales fulfilment, social media management and a full service marketing function.
The organisation’s ambassadors division is headed by Nicky Mead, a former divisional retail head of the Thomas Cook Joint Venture.