Hotel cloud platform SiteMinder has appointed a new executive vice president of global sales.
Kevin O’Rourke, who has worked at JDS Uniphase, EMC Corporation and, most recently, hotel management solutions provider Lanyon, will be responsible for driving the sales behind the company’s go-to-market strategy as well as its expansion into new markets.
Mike Ford, co-founder and managing director at SiteMinder, said: “We are thrilled to welcome Kevin O’Rourke to the SiteMinder family.
“Kevin brings a strong track record of enhancing the sales functions of large, dynamic organisations, as well as a passion for the industry in which we operate.
“Kevin’s knowledge of the travel industry will be an asset to our current and future customers as they navigate through the increasingly-complex challenge of selling and marketing their rooms on the web, and the various revenue opportunities that ultimately brings.
“We look forward to seeing continued success within our existing markets – and, indeed, exploring other markets globally where our technology can help local hotels – under his leadership.”
O’Rourke added: “With the emergence of new technologies we are seeing a revolution in the way consumers travel. “People today are travelling more than ever before, and with fewer barriers, proving that technology is a vital link between consumers and our industry, especially our hoteliers who can reach guests from anywhere in the world and at any time.
“I believe this is the value that SiteMinder’s smart and simple technology offers to hotels – to gain mass visibility to consumers all over the world, at an accessible cost – and I am excited to be a part of an organisation that truly believes in the power of this disruption.”
SiteMinder has more than 19,000 hotel customers in more than 160 countries.