Hospitality marketing software provider GuestCentric has appointed a new director of sales for Northern Europe.
Keith Povah will be responsible for leading sales organisation and strategy development, he will coordinate GuestCentric’s expansion in this market.
Povah has 35 years of experience in the hotel technology industry, having worked at eRevMax and RateTiger, Vertical Booking, Le Meridien and Accor.
He has also been owner and operator of two hotels in the UK and general manager of a London aparthotel.
He said: “GuestCentric’s cutting-edge digital marketing and retailing solution has been successfully helping hoteliers worldwide to empower their brands and improve sales performance in the digital field and I am looking forward to bringing such a great product to Northern Europe.
“I am thrilled to be joining GuestCentric’s team at such an excellent time not only for the company, but also for the industry as hotels are open to adopt new products to differentiate themselves in an extremely competitive market.”
GuestCentric’s digital marketing software provides features like sales-oriented and responsive websites, user-friendly mobile-optimised booking engines, social marketing, search engine optimisation, reporting and analytics.
Pedro Colaco, chief executive of GuestCentric, said: “We are very pleased to welcome Keith.
“His solid experience in hotel sales, marketing and operations and his strong knowledge of the hospitality industry will be instrumental for our success as we continue to accelerate our growth.
“I’m confident that Keith’s background will accelerate our sales and marketing strategies and our penetration on Northern Europe markets.”