Holiday-Rentals will continue its commercial push in 2008 with the launch of display advertising on the site for the first time.
The site is eager to offer a wider service to the large number of consumers who browse supplier sites – such as airlines, insurance providers and car hire companies – to create their holiday using a private letting.
The site has traditionally only featured advertising privately owned properties advertised by individuals.
The development follows the company’s first major consumer marketing campaign in the UK national travel media in January 2008.
Holiday-Rentals head of sales, Ross McGowan, said: “Holiday-Rentals.co.uk wants to partner with leading travel related brands in order to offer added value to our customers and provide them with easy access to a range of other high quality travel services from our site.
“We will work hard with clients to integrate their brand on site, and provide geographic targeting in a way that supports their marketing vision and help them promote the right offer, at the right time, to the right audience.”