Logitravel is to become the first European OTA to implement Amadeus’s Fare Families.
The system enables airlines to differentiate their offer by creating bundles of services, such as priority boarding, extra luggage or VIP lounge access, under specific fares.
These fares can then be branded and made available across the airline’s different sales channels as part of a merchandising offering.
Users will gain a broader value offering of airline services available, more comparison, and the ability to personalise their travel experience.
Fare Families will be available on Logitravel’s website by early November, when the solution is expected to be fully implemented.
Upon completion, consumers will enjoy a similar offering between the OTA’s website and that of airlines pursuing a branded fares strategy.
The move follows the OTA implementing Amadeus’s Ancillary Services in April, enabling users to customise their travel experience by purchasing ancillary services offered by airlines, such as extra luggage or preferred seating.
Seventeen airlines have implemented Amadeus’s Fare Families and almost 80 are using Amadeus Airline Ancillary Services.
Tomeu Bennasar, managing director of Logitravel, said: “Amadeus’ technology allows us to increase the selection that we offer to our customers, putting us on a par with, or even improving upon, what the airline offers directly.
“With this new solution we estimate that we will increase our sales between 5% and 15%, in addition to offering a more complete service to the traveller.”
Amadeus IT Group’s merchandising and personalisation associate director, Pedro Espin, added: “Amadeus has, and continues, to invest significantly in merchandising technology so that airlines and travel agencies can align with evolving traveller needs.
“We are excited to see the traction that Amadeus’ merchandising solutions are enjoying on both the airline and OTA fronts. These solutions are already delivering results and incremental sales across the industry.”