Start-up Family Transfers has used travel technology firm Zolv to develop its website and back-office systems to enable online trading.
Initially launching in the London area familytransfers.com plans to expand to other UK cities and then onto the continent.
The company sets out supply vehicles large enough not only to accommodate an entire family and all its associated baggage but also provide child seats, with experienced drivers who know how to fit them.
Zolv created a character of a minivan to front the brand, with features to illustrate human qualities and characteristics using the tagline: “Transfers you can all smile about”.
Roberto Pardal, managing director of Family Transfers, said: “We hired Zolv to help us design our website and create our brand identity.
“Zolv has helped create an eye-catching website with great functionality allowing Family Transfers to react to marketing and supplier changes quickly and efficiently.
“For the customer, this results in an easy to navigate website; rich in quality of content, memorable branding and an overall enjoyable experience of the brand.”