TripAdvisor is appealing to the travel industry to donate through a matching fund to help provide aid to millions of refugees.
The TripAdvisor Charitable Foundation donating a total of $250,000 to two organisations that are providing essential assistance to refugees.
The International Rescue Committee (IRC) and Mercy Corps will each receive $125,000 from the Foundation. The TripAdvisor Charitable Foundation also pledged to match industry donations, up to $5,000 per person, made to the two organisations.
The Foundation has allocated up to $375,000 in total for these matching grants and hopes to raise $1 million in total.
All donations made by TripAdvisor employees around the world to the IRC and Mercy Corps will also be matched.
TripAdvisor staff are being allowed to take up to five days of paid leave to volunteer at any non-profit organisation that is tackling this refugee crisis.
Chief executive, Steve Kaufer, said: “We are deeply saddened by the humanitarian crisis currently impacting the Middle East, Europe and Africa.
“More needs to be done to provide humanitarian aid to support the millions of refugees seeking safe haven.
“These men, women and children are facing the most difficult journey of their lives, often without the bare necessities of survival such as food, water, and perhaps most importantly, safety.
“We echo the calls for leaders around the world to work towards a political solution to this crisis.
“In the meantime, we want to help those most in need by supporting on-the-ground humanitarian relief efforts. We strongly encourage others to do the same.
“We are encouraging the TripAdvisor travel community to join us in making their own donations.
“With our contribution and yours, together we can give $1 million to help alleviate this crisis.
“Our global community can donate by going to tripadvisor.com/vpages/refugee_relief.html and learn more about the refugee crisis and the important work these organizations are doing at the front line of the relief effort in Europe and elsewhere.
“We know that no single group or organisation can tackle this crisis singlehandedly, but we hope that by working together to offer support and raise awareness we can play a small part in helping those most in need,” Kaufer added.